About Us
what we do
At The Honeybush Co, we are more than producers of herbal infusions.We are stewards of the land, storytellers of a South African legacy, and partners in a regenerative movement that connects people, plants, and purpose.
Our Origin Story
From the misty mountains of the Langkloof Valley, honeybush has long been used as a traditional herbal infusion and a natural remedy. Early botanical records date back to the 1700s, and today, this wild-growing legume has evolved from a regional remedy to a global wellness product.
Built on strong relationships with local landowners, the The Honeybush Co was created to bring ethically sourced, premium-grade honeybush to the world—while protecting the land and empowering the people who’ve cared for it for generations.
Backed by Science
We collaborate with research associates and labs to continually validate the safety, quality, and health benefits of our infusions. Our research associates include:
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The Agricultural Research Council (ARC)
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Stellenbosch University
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University of the Western Cape
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South African Medical Research Council
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Cancer Association of South Africa (CANSA)
Honeybush is rich in:
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Mangiferin (anti-inflammatory, antioxidant)
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Pinitol (supports blood sugar regulation)
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Polyphenols (heart health, metabolism)
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Phytoestrogens (hormonal balance, menopause support)
meet the management team
Behind every cup of honeybush infusion is a team of passionate people committed to sustainable business, environmental stewardship, and product excellence.
Donovan Brunette
Managing director
With 15 years in the Langkloof and 12 in Honeybush, Donovan is absolutely passionate about developing the honeybush industry and preserving the precious landscape in which it grows naturally. A devoted family man, he leads a team he considers extended family.
Martinette Brunette
Office manager
Leveraging her 22 years of experience as a business owner. Martinette oversees supplier relations, staff and administrative tasks.Her passion for indigenous wellness and preserving African heritage shines through her dedication to promoting Honeybush infusion’s unique properties.
Jo-anne Fourie
Sales and Marketing Specialist
Drawing on her background in food sector sales, marketing & administration, Jo-Anne is instrumental in driving local and international sales. Her ability to connect with customers and understand their needs is key to building lasting partnerships worldwide.
Liesl joubert
Food Safety and Quality Coordinator
With a deep commitment to food safety. Liesl meticulously establishes and implements food safety and quality systems that adhere to international standards.
Zane Witbooi and Alima Botha
Production Coordinator, Tea Profiler and Food Safety Clerk
Zane and Alima joined in 2019 as junior workers and, through dedication, rose to trusted roles. Their commitment is vital—without them, we couldn’t produce some of the best-tasting Honeybush in the world.
Victor Badenhorst
Factory Manager
Victor joined the Honeybush Company in February 2024 as Factory Manager. He oversees production planning, factory maintenance, and shipments, ensuring efficient operations while upholding quality and safety through a hands-on, detail-focused management style.
Who We Are Today
We are a regenerative business that works across five honeybush harvesting clusters in the Eastern and Western Cape. From wild harvesting to white-label packaging, we manage every step of the journey—from bush to brew.
17,387 hectares under sustainable harvesting management
Multi-stakeholder ownership including local farmers and land custodians
Association with top universities Multi stakeholder partners
Export-ready with full organic, traceability, and compliance documentation
Let’s Brew a Better Future—Together.
From our mountains to your market, let’s grow something meaningful.